In the bustling world of e-commerce, certain moments stand out as golden opportunities for brands to amplify their sales and strengthen their market presence. Among these, the twin date campaigns like 1.1 to 12.12 have carved a niche, becoming a beacon for strategic promotions and heightened consumer engagement.
As we navigate the intricacies of such pivotal events, Transcosmos Commerce emerges as a front-runner in harnessing the potential of these campaigns, particularly the recent 3.3 (March 3rd) sale in 2023.
In an insightful interview, Bonifasius Gilang, the Project Manager of Transcosmos Commerce, sheds light on the company's meticulous preparation and innovative strategies for making the most of this occasion in the Indonesian marketplace.
When asked about the importance of the twin date campaign, Gilang emphasizes the great exposure it offers across all marketplace platforms, making it an ideal moment for boosting sales. "In the 3.3 campaign, we got exposure from all marketplaces to increase our sales," he notes, highlighting the collective momentum that can be leveraged during this period. It is important to capitalize on this opportunity as the demand is increasing.
Delving into the preparations, Gilang shares an array of initiatives undertaken by Transcosmos Commerce to ensure a standout 3.3 campaign. From ensuring ample stock availability to offering special prices, the team leaves no stone unturned. "We have a special price on 3.3, free gift special scheme, broadcast message to all of our customers from 00.00 am, long hours of live streaming activities, special voucher, push ads to increase cost per click (CPC), adding products, adding specific keywords, and upload special banner/KV," he elaborates. Each element is designed to engage and attract customers, creating a comprehensive shopping experience that stands out.
For a campaign of this magnitude, preparation is key. Gilang highlights the importance of a structured approach to planning, “To be successful in this big event, the key is to have a detailed list of planning. And that is what makes it challenging because the devil is in the details. We need to prepare a to-do list of what we are going to do on 3.3 before, like set discounts, set vouchers, set ads, etc. We need to make sure that all checklists are done." This meticulous preparation ensures that every aspect of the campaign is fine-tuned and ready for execution, setting the stage for a smooth and successful event.
Despite the thorough planning, challenges are inevitable. Gilang points out that obtaining adequate support from marketplace platforms and brands can be daunting. However, the team's strategy to navigate these hurdles involves proactive communication and leveraging their established relationships within the industry. This approach not only helps in overcoming the challenges but also in ensuring that the campaign's objectives are met with enthusiasm and support from all stakeholders.
The anticipation and effort poured into the 3.3 campaign by Transcosmos Commerce culminated in results that were nothing short of astonishing. The dedication to strategic planning, innovative promotions, and relentless execution paid off in a significant way, marking a milestone in the company's pursuit of e-commerce excellence.
The numbers speak volumes. Gilang highlights “Overall sales experienced a remarkable 10% growth YoY, a testament to the effectiveness of the campaign strategies and the consumer enthusiasm they generated. However, the success story doesn't end there. One of the standout achievements was the extraordinary performance of Seiko Clock, a client of Transcosmos Commerce. Thanks to the targeted efforts and strategic positioning during the 3.3 campaign, sales for Seiko Clock skyrocketed, growing threefold.”
The twin date campaigns, especially 3.3, offer an unique opportunity for brands to accelerate their growth and engage with a wider audience. Transcosmos Commerce, under the guidance of Bonifasius Gilang, showed how strategic planning, innovative initiatives, and effective problem-solving can culminate in a highly successful campaign. Their experience serves as a valuable blueprint for brands looking to capitalize on these e-commerce milestones, demonstrating that with the right approach, the possibilities are limitless.
