PT Indocare Citrapasific, a company operating in the health supplement and personal care product industry since 1988, has officially entrusted Transcosmos Commerce with the online sales management of its latest skincare product under the Confiant brand.
The personal care sector, particularly skincare, continues to exhibit promising growth in Indonesia. According to Statista data, revenue from the Beauty & Personal Care category in Indonesia is projected to reach US$9.17 billion, with an estimated annual growth rate of 4.39% (CAGR 2024-2028).
Furthermore, on prominent online marketplace platforms such as Lazada, there has been a notable 9.9% year-on-year growth in the FMCG category, including Beauty & Personal Care, in 2023.
This favorable growth trend is met with optimism by Jani Sartana, Group Brand Consumer Marketing of Confiant, who remarks, "As a local brand, we are deeply enthusiastic about contributing to the vibrancy of the Beauty & Personal Care market in Indonesia through our range of quality yet accessible products. Additionally, our flagship offerings, enriched with prebiotic ingredients, underscore our commitment to fulfilling the aspirations of Indonesian women for enhanced confidence through naturally radiant and healthy skin."
"In pursuit of this commitment, we recognize the necessity of implementing effective strategies to engage our consumers online. Partnering with Transcosmos Commerce was a deliberate choice, as their dedicated team not only facilitates sales but also elevates our brand's reputation by cultivating outstanding reviews on the marketplace platform, achieving an impressive rating of 4.9 out of 5. This shows the satisfaction of our customers with the service provided," Jani adds.
Naoto Osada, CEO of Transcosmos Commerce, expresses, "We are honored to welcome Confiant into our client portfolio. This collaboration further solidifies Transcosmos Commerce's position as the premier destination for brands seeking reputable e-commerce enabler partners, particularly within the Beauty & Personal Care domain. Hence, we remain steadfast in our commitment to fostering brand growth within this sector in Indonesia."
